PULSE FOOD FIGHT - INTEGRATED AD CAMPAIGN
Pulse Food Fight is a campaign targeted at children, teens, and young adults achieving two goals: To educate about the nutritional benefits of pulses and how they improve your health & To get users to want to make the decisions to improve their health. Through flowcharts and videogame-like elements, users are encouraged through the media to engage and interact with the information that educates them.
A series of three flowcharts for magazines or out of home settings, such as subway postings which engages users into learning about the product and making health decisions.
PRINT AND OUT OF HOME
Teasers for web banners and social media, showing off the characters you will interact with in the game app.
WEB AND SOCIAL MEDIA
An app which allows users to play health trivia games and learn more about pulses. Users challenge Cancer and Cholesterol and defeat these bosses by answering questions correctly. The Pulse Training page shows a menu of different pulses which you can learn more about.