Nest is a home automation producer of programmable, self-learning, sensor-driven, Wi-Fi-enabled thermostats, smoke detectors, and other security systems. With the world at odds of how its stands on technology: can't live without it vs can't trust it, we wanted to position Nest as the "Good Guys" when it comes to robots - especially when all these robots want to do is make your life more comfortable. By repurposing real movie posters of 1950's sci-fi movies, we were able to construct posters that describe the nightmares of our old, evil household robots. Nest comes to save the day of course, because it's the new generation of smart, friendly tech - guaranteed ease in your household, and no sci-fi scares.
It's the Dream Team! Copywriting + Type by Alina Chong / Illustrations by Agnes Kan